Andy Warhol, Robert Rauschenberg, Jasper Johns, 1973-1975
This triptych consists of three photographs that cannot be sold individually. Each photograph, signed by Oliviero Toscani, is in 50 × 70 cm size.
We all recognize Andy Warhol as the father of Pop Art, but there are many artists who in the 60s and 70s were often ascribed to that movement, although never fully adhering to it. Among the most impressive names we certainly find Robert Rauschenberg and Jasper Johns. Oliviero Toscani took these three photos in New York in 1973 (Rauschenberg, Johns) and in 1975 (Warhol).
Rauschenberg and Johns lived a sort of symbiosis for the first few years: they met in 1953 in a bookshop where Johns was a clerk and they formed a very strong association. Rauschenberg was a few years older and knew the artistic environment, Jasper Johns was perhaps more “naive” and less inserted. The two often frequented the Cedar Street Tavern in Greenwich Village, the meeting point of many established artists such as Willem de Kooning, Mark Rothko, Franz Kline or Jackson Pollock. Rauschenberg knows how to get noticed in the New York scene and Johns is picking up. They introduced theyrself into the right circle, they met the composer Morton Feldman, the choreographer Merce Cunningham and above all John Cage, founder of the Fluxus group, the movement that gathered around it all the artistic avant-garde. Rauschenberg convinces Johns to quit his job at the bookstore and to work with him on window dressing in New York, a profession that initiated many of the greatest contemporary artists we know today. The friend has such an influence on him, that Jasper Johns destroys all the paintings made up to that moment, because he feels he tourned into somebody else. In the meantime Andy Warhol had already started to use silkscreen printing and created the series of Campbell’s Soup, canned soups that he transformed from supermarket shelves into very expensive works. Later he created the series on Elvis, Marilyn, Coca-Cola. Warhol ‘s interests , are those objects that break down the gap between rich and poor, because anyone can afford a coca-cola and, however great the purchasing power of a millionaire, his Coca-Cola will not be better than anybody else.
The rest is history. We can say that just together with Warhol, but with a matrix that pushes towards the new-dada, Rauschenberg and Johns set up a revolution, imposing the object of common use as the soul and essence of art: Andy Warhol’s iconic series we all know, but also Robert Rauschenberg’s assemblages of found objects (even garbage cans), photographs and paintings, as well as Jasper Johns’ targets and flags of the United States, through which he does not want to impose a political vision, but to offer a new point of view: an object becomes art because if until recently it had been seen by everyone, now it is finally observed. In the 1970s Oliviero Toscani frequented that environment in New York and did not fail to immortalize these three key figures in the history of art, without whom the course of this discipline would have been different.
The order includes 1 triptych consisting of 3 photos 50x70cm. To order more triptychs please select on the right.