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Oliviero Toscani Photos

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    Child – 1962

    After high school, Oliviero Toscani decides to study photography. His father Fedele is a photojournalist for Corriere della Sera, his sister Marirosa with her husband Aldo Ballo have created the most successful photographic studio specialized in photographs of objects of the great Milan’s design season. Oliviero enrolls at the Kunstgewerbeschule in Zurich. The principal is Johannes Itten, master of color at the Bauhaus and among the teachers there are some of the grestest graphic designers and photographers in the world. There he learns color theory, technique and composition. This photo was taken in Ostuni, during a study trip.
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    Wedding – 2016

    Marriage is now an obsolete institution in the way it's designed, because now it can be done in a much more fluid way and then, Oliviero Toscani marries you! You only need to have your wedding photo to be married, then Toscani can officiate weddings with whomever you want.
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    New York – 1965

    For his thesis at the Kunstgewerbeschule, Oliviero Toscani develops a project on plastic material. This photo, taken in New York, is part of that experimental work.
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    Razza Umana – Man Cartagena – 2014

    Razza Umana is the result of a collective subject, the study of Oliviero Toscani in the reality of approval and globalization. He gives us, with Its frontal view, an infinite gallery of portraits that confirm the role of art in photography: to represent a value that is the coexistence of differences. The one and only real purpose of art is to bear witness to the human condition. Oliviero Toscani was always interested in human imperfection. Within human imperfection we can find all possible creativity, art is the result of the pursuit of perfection, to which we all aspire.
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    New York – 1964

    This photo, taken by Oliviero Toscani in the New York subway while he was still a student, is part of a reportage on New York, published by the weekly l'Europeo, and accompanied by a text written by John Steinbeck.
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    Animals – 2005

    The group with animal masks is related to a campaign for a brand that produces food for dogs and cats. Oliviero Toscani tells us that animals are much more patient with us than we are with them, and if we saw the world through their eyes, perhaps we would see a better world.
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    New York – 1963

    In 1963 Oliviero Toscani, still a student, went to New York for the first time, invited by Pan Am for which he won a photo contest. He is captured by the cultural ferment and liveliness of the city, where he will spend a long period of his professional life. This photo is part of a reportage on New York, published by the weekly l'Europeo, and accompanied by a text written by John Steinbeck.
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    Lou Reed – 1974

    Oliviero Toscani hangs out the most avant-garde clubs in New York, including Max's Kansas City, historic meeting point for musicians, poets and artists between the sixties and seventies. Here he meets Lou Reed, and takes a series of portraits of him. Later they will be used by RCA for the cover of the Lou Reed Live album.
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    Jesus Jeans – 1973

    Oliviero Toscani created a campaign for Jesus Jeans in which in the slogan-image union there was the intention to criticize the religious, dogmatic and ancient taboo that denim had an obligation to fight. A conviction operation started immediately and the judiciary ordered the removal of the posters. Only Pier Paolo Pasolini on the front page of Corriere della Sera newspaper takes sided in favor and defends it.
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    Donkey – 2005

    Oliviero Toscani is in charge of carrying out a communication action on the subject of high technology. He thus proposes an exhibition called HARDWARE + SOFTWARE. And who represents the maximum of softness and at the same time the maximum of hardness? The donkey. This photograph is part of that exhibition that toured Europe, where dozens of 1: 1 scale images of donkeys were exhibited.
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    Eyes – 1994

    At the beginning of the 1990s, Oliviero Toscani created Fabrica, a communication research centre, and once again, with a view to exalting differences, he chose as his symbol the face of an African with two different eyes. That photograph struck David Bowie so much that he decided to write a song about it, Black Tie, White Noise.
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    Man Ray – 1976

    The creative par excellence, Man Ray, photographed by Oliviero Toscani in his Parisian studio in Place Saint-Sulpice. This is one of the last known photographs of Man Ray, who died shortly after.
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    Family – 2006

    In 2005 Oliviero Toscani gives a boost to the discussion on the regulation of gay unions by creating a large campaign showing families with homosexual parents.
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    Le Bambole – 1973

    During the Salone del Mobile in Milan, Oliviero Toscani creates the first photograph that represents Made in Italy, where he combines design and fashion. This photograph will open up a new language of communication.
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    Little girl drawing – 1988

    Oliviero Toscani's daughter imagines her little sister a few weeks before her birth, for a joyful Prenatal campaign.
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    South Africa – 2010

    To coincide with the World Cup, Oliviero Toscani created an editorial for Woolworths in South Africa using the colors of the flags of the participating countries.
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    Baby on horseback – 1998

    The strength of a magnificent stallion and the delicacy of a baby. Together, for the advertising of Oliviero Toscani's horse farm.
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    Three little girls – 1994

    Three fantastic little girls giving us a bad tongue. This gesture of defiance, impertinent and amusing at the same time, comes after Oliviero Toscani has had many images censored: what better than a bad tongue to tell us that it's only a goodbye and that his photography will continue to stir consciences?
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    Water – 2004

    Conflicts over water in the world are a sad reality and its control means the guarantee of a power exercised on the skin of the poorer: is it possible that we can erect a protection of barbed wires on a good that is the right of every human being? This photograph was exhibited at the "Acqua" exhibition in Milan.
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    Head – 1994

    Oliviero Toscani in 1991 founds Colors, innovative magazine that has changed the world publishing. This picture was the cover of the issue about religion.
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  • San Francesco 2019 Oliviero Toscani
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    Saint Francis – 2019

    A group of young people without veils. A hymn against civil wars, against mafias and urban violence of identity, against fierce ethnic conflicts, against wars of fault and religion, against terrorism and against all resurgent racisms. Naked as Saint Francis.
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  • Famiglia reale 2015 Oliviero Toscani
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    Royal Family – 2015

    For the Roleski brand Oliviero Toscani crosses boundaries and founds the Free Royal Republic of Roleski, which has no laws, but has its own anthem that speaks of democracy, love and freedom. Here we can see a member of the "royal family", very far from the concept of nobility that comes to our mind at first.
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    Comrade – 2018

    The timeless beauty of the working class.
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    Priest and nun – 1991

    The kiss between priest and nun needs no explanations, it is one of the best known Oliviero Toscani’s photos. This image has generated complaints and censorship from those who did not accept universal love, but considered the distinction between sacred and profane love to be essential.
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