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After high school, Oliviero Toscani decides to study photography. His father Fedele is a photojournalist for Corriere della Sera, his sister Marirosa with her husband Aldo Ballo have created the most successful photographic studio specialized in photographs of objects of the great Milan’s design season. Oliviero enrolls at the Kunstgewerbeschule in Zurich. The principal is Johannes Itten, master of color at the Bauhaus and among the teachers there are some of the grestest graphic designers and photographers in the world. There he learns color theory, technique and composition. This photo was taken in Ostuni, during a study trip.

Marriage is now an obsolete institution in the way it's designed, because now it can be done in a much more fluid way and then, Oliviero Toscani marries you! You only need to have your wedding photo to be married, then Toscani can officiate weddings with whomever you want.

Razza Umana is the result of a collective subject, the study of Oliviero Toscani in the reality of approval and globalization. He gives us, with Its frontal view, an infinite gallery of portraits that confirm the role of art in photography: to represent a value that is the coexistence of differences. The one and only real purpose of art is to bear witness to the human condition. Oliviero Toscani was always interested in human imperfection. Within human imperfection we can find all possible creativity, art is the result of the pursuit of perfection, to which we all aspire.

This photo, taken by Oliviero Toscani in the New York subway while he was still a student, is part of a reportage on New York, published by the weekly l'Europeo, and accompanied by a text written by John Steinbeck.

In 1963 Oliviero Toscani, still a student, went to New York for the first time, invited by Pan Am for which he won a photo contest. He is captured by the cultural ferment and liveliness of the city, where he will spend a long period of his professional life. This photo is part of a reportage on New York, published by the weekly l'Europeo, and accompanied by a text written by John Steinbeck.

Oliviero Toscani hangs out the most avant-garde clubs in New York, including Max's Kansas City, historic meeting point for musicians, poets and artists between the sixties and seventies. Here he meets Lou Reed, and takes a series of portraits of him. Later they will be used by RCA for the cover of the Lou Reed Live album.

Oliviero Toscani is in charge of carrying out a communication action on the subject of high technology. He thus proposes an exhibition called HARDWARE + SOFTWARE. And who represents the maximum of softness and at the same time the maximum of hardness? The donkey. This photograph is part of that exhibition that toured Europe, where dozens of 1: 1 scale images of donkeys were exhibited.

At the beginning of the 1990s, Oliviero Toscani created Fabrica, a communication research centre, and once again, with a view to exalting differences, he chose as his symbol the face of an African with two different eyes. That photograph struck David Bowie so much that he decided to write a song about it, Black Tie, White Noise.

In 2005 Oliviero Toscani gives a boost to the discussion on the regulation of gay unions by creating a large campaign showing families with homosexual parents.

During the Salone del Mobile in Milan, Oliviero Toscani creates the first photograph that represents Made in Italy, where he combines design and fashion. This photograph will open up a new language of communication.

To coincide with the World Cup, Oliviero Toscani created an editorial for Woolworths in South Africa using the colors of the flags of the participating countries.

The strength of a magnificent stallion and the delicacy of a baby. Together, for the advertising of Oliviero Toscani's horse farm.

Conflicts over water in the world are a sad reality and its control means the guarantee of a power exercised on the skin of the poorer: is it possible that we can erect a protection of barbed wires on a good that is the right of every human being? This photograph was exhibited at the "Acqua" exhibition in Milan.

Oliviero Toscani in 1991 founds Colors, innovative magazine that has changed the world publishing. This picture was the cover of the issue about religion.

For the Roleski brand Oliviero Toscani crosses boundaries and founds the Free Royal Republic of Roleski, which has no laws, but has its own anthem that speaks of democracy, love and freedom. Here we can see a member of the "royal family", very far from the concept of nobility that comes to our mind at first.

The timeless beauty of the working class.